I Object is the final degree project of the now designer Marta Esteban that I had the plesure to design all the graphic identity and editorial.

I, Object proposes the questioning of the object-person relationship, giving value to the emotional union between both. The case study of the project focuses on a person with a specially developed hearing capacity: perfect pitch. The close relationship that this person has with sound ends up defining the basic characteristics of the object, which has sound properties with certain emotional implications linked to it. Its sound qualities are enhanced with the minimum possible interaction since it is an object to be heard. It works as a roly-poly toy that activates its sound oscillators with movement and always returns to its initial position.